The best Non-QM deals aren’t sitting in your pipeline — you have to go find them.

This session focuses on how originators are identifying, targeting, and converting borrowers who don’t fit traditional guidelines, and turning those opportunities into consistent business. We’ll explore where these borrowers are actually coming from, what messaging is resonating right now, and how to position Non-QM in a way that makes sense to clients without overwhelming them.

We’ll also touch on the referral sources that are consistently producing deals and how to better educate partners so they know when to send business your way.

If you’re relying on traditional lead sources, there’s a good chance you’re missing some of your best opportunities.